About Us

independent optician, optician, local optician, opticianry, optical, independent optical, independent optometry, local optician, local optical, The Vision Parlor, Vision Parlour, Vision Parler, Vision Parlir, Auburn CA USA Canada Germany Japan UK Mexico Australia France Italy, auburn, roseville, loomis, newcastle, meadow vista, folsom, citrus heights, el dorado, palo alto, los altos, mountain view, santa clara, fremont, dublin, danville, walnut creek, napa, davis, marin, redwood city, san mateo, eyeglasses, placer, sacramento, tahoe, eyeglass repair, eyeglasses, glasses, prescription, sunglasses, contact lenses, auburn ca, lincoln ca, meadow vista ca, newcastle ca, roseville ca, rocklin ca, bay area ca, mobile optician, disability, wheelchair access, veterans, medical, medi-cal, blue cross, anthem, vision

Our Vision

As a Registered Dispensing Optician, The Vision Parlor is dedicated to providing fittings, adjustments, and eyeglass repairs for our patients. We work hard to make a difference by ensuring ALL patients have access to receiving quality personalized care by providing services to disabled patients, health facilities, businesses, and clients seeking concierge style care.

Our Mission

We are passionate about helping others to see, and empowering individuals to embrace their uniqueness. By fitting patients with eyewear that builds confidence, it allows our patients to leave feeling "heard", and ultimately happy with the quality of care.

Our Commitment

We are committed to making a difference within the Optical and Optometry field. We worked with the Los Rios Community College School District, serving as Subject Matter Experts with the goal of creating the first ever certificate curriculum for the Greater Sacramento California Region. This curriculum allows for students to obtain a certificate and fill employment gaps within the Optical and Optometry industry.

Our Journey

It all began with opening an online shop, then a small 220 sq ft office to service patients by appointment, and provide mobile optician services, repairing eyeglasses and filling prescriptions. After 2 years of waiting for the perfect location, March of 2020, we relocated to a street view storefront in Downtown Auburn, CA next to the California Welcome Center, a 5 minute walk from Placer High School, Confluence High School, LeFebvre Stadium, Auburn Placer Performing Arts Center; 15 minutes from Auburn's Chamber of Commerce, Placer County Museum, The Gold Rush Museum, Boys & Girls Club of Placer County, Gold Country Fairgrounds & Events, and Old Town Auburn.

We were shut down the majority of 2020 and 2021 as we struggled to survive with neighboring businesses closing down or relocating their businesses, which left our storefront with zero foot traffic. We operated by appointment only until October 2022. What kept us barely afloat was our work with the colleges and online orders from customers looking to support small businesses with an e-commerce store. We were ready to call it quits the last week of September 2022. We are still working to save for a building sign for the storefront, and because we were temporarily closed for so long, as we were uncertain if we'd be able to keep the storefront, our online presence got completely wiped out. It will take months for our online presence to get re-established. Now, we are doing our best as we finally have neighbors opening up January 2023, and there's finally life in our Downtown, Auburn area.

Our Niche

Finding skilled opticians with experience is becoming more rare in today's world with many of the skilled licensed opticians retiring and the majority of Optometry practices and Optical Retailers staffing locations with sales associates or optometric assistants who may not be trained in traditional opticianry. We are one of the few independent optician locations that exist within the United States; most of the industry has turned into dropship fulfillment centers or big companies buying and acquiring eyeglass websites or optical labs to eliminate competitors. We will remain an independent opticians focused on quality craftsmanship, promoting high quality independent brands that consumers should learn about because their products are far superior on a quality and craftsmanship level from the materials used, to the hinge designs, down to the very detail.

We know there's a group of people wanting high quality and well-crafted eyeglasses. We hear concerns all the time about the problems that exist; and we strive to be different. We want to help restore confidence within our profession, and that can only be accomplished by helping every person who's ever been told their concerns don't matter. If this sounds like you, then we might be just the right fit for you.

The VIsion Parlor, thevisionparlor, Vision Parlor, visionparlor, The Vision Parlour, thevisionparlour

2018

220 sq ft office

2019

220 sq ft office

2020

The Vision Parlor Optical in Downtown Auburn, CA - Placer County

meet the owner

Anna is passionate about helping others to see, and empowering individuals to embrace their uniqueness. As a child, she and her brother were bullied for being poor and called "four eyes" for wearing glasses. Options were limited to the least cosmetically appealing eyewear; eyewear that broke easily after a few months. Her first time repairing eyeglasses was at the age of 10, as she learned to solder her metal frames back together. Growing up, she knew she never wanted anyone to feel how she did. It's important to her that there's a safe space for her patients, especially those who have been bullied for being poor or different.

After 12 years working in Retail Optical, Private Practice, and Hospital settings, she opened her own business in 2018 providing mobile services, fill-in optician services, optical consulting services, and focusing on building an e-commerce optical shop. Due to high demand for patient services, she relocated in 2019, expanding her services to include eyeglass repair services and a small dispensary to provide specialty optician services. A street view location opened up in 2020, so she expanded once more, dedicated to providing concierge services.

The pandemic shutdown occurred 2 weeks after relocating to the new space, and the new location was closed from March 2020 to December 2020, with limited online and in-office services. The Vision Parlor reopened by appointment and limited walk in hours in 2021 while we worked on building the e-commerce side as a way to cater to customers seeking independent eyewear and high quality lenses nationally across the US and Canada.

She advocates for supporting independent eyewear and working with the best labs to ensure high quality manufacturing and lens production. Her passion for her profession is why she cares about building a business based on integrity.

When she is not working at The Vision Parlor, she is typically taking care of two disabled family members, running them to their doctor appointments every week (Wednesdays and Thursdays), consulting, teaching others on online forums, learning new cooking recipes, spending time with her german shepherd, exercising, and exploring the great outdoors. For more info about her opticianry experience, visit here.